Ultra Board

We were thrilled to see our Ultra Board being put to good use in the window displays of the British clothing retailer Boden.

Their use of our Ultra Board allowed the designers to create a striking 3D display – with a range of brand colours and a bold, distinctive final look. They were able to show off their season’s motto to ‘Dress Happy’ at two of their London high-street stores: one at Westfield Shopping Centre and one on King’s Road, Chelsea. 

Crucially, they were able to create a striking display in an environmentally friendly way. Our Ultra Board is made from recycled cardboard honeycomb which is itself 100% recyclable. So when the display’s served its purpose, it can be easily recycled with minimal ecological impact.

We’re proud of Ultra Board because, as a physical medium, it frees designers to create breathtaking retail displays without having the expense of consulting structural engineers to approve installation. Unless, of course, a particular designer wants to go particularly monumental! Because of its honeycomb interior, it has a surprising inherent strength while also making it easily adaptable for any construction.