Wild and Cultured Packaging Case Study: Sustainable packaging solutions with Dufaylite

4 June 2025
Wild and Cultured logo
Wild and Cultured website on computer screen

This Wild and Cultured Packaging Case Study showcases how Dufaylite collaborated with Wild & Cultured to deliver sustainable packaging solutions that align with their values and protect their probiotic-rich products. As a producer of premium, live fermented condiments, Wild & Cultured needed packaging that could keep their jars secure without compromising on sustainability. That’s precisely where our paper honeycomb packaging came in.

Packaging challenges: balancing protection, sustainability, and cost

Wild & Cultured had been facing ongoing packaging challenges. Their original setup used paper bags filled with shredded paper between an inner and outer box. Packing was time-consuming, costly, and difficult to scale.

For a brand built on sustainability and known for delivering high-quality, gut-healthy foods, this approach was holding them back. They needed an innovative solution to protect their glass jars while reducing waste and operational costs. After seeing another independent brand using Dufaylite’s eco-friendly food packaging, Wild & Cultured reached out to see how our paper-based packaging could work for them too.

A bespoke packaging solution designed for sustainability and simplicity

Dufaylite provided Wild & Cultured with a bespoke packaging solution using our fully recyclable paper honeycomb. This innovative material offers superior protection for their glass jars and is significantly quicker and easier to assemble than their previous setup.

Thanks to our low Minimum Order Quantities (MOQs), Wild & Cultured streamlined their storage and ordering processes, improving efficiency and reducing overall costs.

Our sustainable packaging solution not only matched their brand ethos but also helped reduce packaging waste. Made from 100% recycled paper and fully recyclable, it supports Wild & Cultured’s goal of delivering environmentally responsible products from production through to customer delivery.

Even better, customers benefit too. The packaging is kerbside recyclable, making disposal easy and intuitive — no confusion, just straightforward recycling using familiar materials like paper and cardboard.

Wild and Cultured Packaging Case Study

The benefits of paper honeycomb food packaging

By choosing Dufaylite’s bespoke packaging, Wild & Cultured unlocked a range of practical and environmental benefits:

  • Quicker and easier to install:
    Reduced packing time and labour costs
  • Better product protection:
    Honeycomb structure cushions glass jars, minimising breakage
  • Smaller MOQ, easier storage:
    Reduced excess stock and improved storage efficiency
  • Cost savings passed to customers:
    Lower packaging spend enables more competitive pricing
  • Sustainability at its core:
    Made from recycled materials, fully kerbside recyclable and zero confusion for end users

The long-term impact of switching to paper packaging

Switching to Dufaylite’s sustainable paper packaging has helped Wild & Cultured improve operational efficiency and strengthen its environmental credentials. Cost savings from packaging have allowed them to price their condiments more competitively, attracting more eco-conscious shoppers.

Customers appreciate the simplicity of kerbside recyclable paper packaging, which reinforces Wild & Cultured’s commitment to sustainability at every stage, from production to the recycling bin.

In a market where greener choices matter more than ever, this change positions the brand for long-term growth, loyalty, and impact.

Dufaylite’s honeycomb packaging has been a fantastic find. It’s quicker, more cost-effective, and gives us the protection we need for our products — all while being in line with our commitment to sustainability. Our customers also love how easy it is to recycle.

Keir Boxshall, Founder & Director of Saucery

Wild & Cultured

Wild and Cultured Packaging Case Study

The industry advantage of paper honeycomb packaging

This Wild and Cultured Packaging Case Study demonstrates how the right partner can enhance sustainability efforts and streamline operations. For brands where product quality, sustainability, and customer experience are key, Dufaylite’s eco-friendly food packaging provides a strong competitive advantage.

Our sustainable packaging solutions are easier to install, offer better protection, and help lower costs. The simplicity of kerbside recyclable packaging adds convenience for customers while supporting low-impact, responsible disposal.

Whether you’re aiming to reduce waste, improve efficiency, or meet rising demand for eco-friendly packaging alternatives, Dufaylite enables forward-thinking food brands to deliver their products confidently and with a smaller environmental footprint.

The results of choosing sustainable paper packaging

By choosing Dufaylite, Wild & Cultured has achieved real, measurable improvements:

  • Improved packaging efficiency with quicker, simpler installation
  • Reduced packaging costs, with savings passed on to customers
  • Enhanced product protection, cutting down on breakage and waste
  • Lowered carbon footprint with fully recyclable, eco-friendly materials
  • Simplified recycling for customers with easy kerbside disposal
  • Strengthened their brand’s position as a sustainability leader

Ready to protect your products and the planet with sustainable packaging?

At Dufaylite, we recognise the importance of delivering food products safely, sustainably, and efficiently. That’s why our 100% recyclable paper honeycomb packaging is built to protect what matters — your products, your customers, and your environmental goals.

Whether you’re an artisan producer or a fast-growing food brand, we’ll work with you to develop a bespoke packaging solution that supports your sustainability journey and drives your business forward.

Talk to our team today and discover how our eco-friendly food packaging can cut costs, reduce waste, and enhance your brand. Contact us via the form.